Facebook Ad conversions in the changing digital Realm

If you haven’t been living under the rock the past few months, you’d probably know about the very public spat between Apple and Facebook. There were many posturing and guideline changes, but it all boils down to one thing: Apple decided to raise the middle finger to Facebook advertisers in their last update. This means all […]

Key to a successful medspa launch: smooth PPC campaigns

Launching a new brand with PPC or paid advertising campaign for a local business isn’t easy… for a med spa, it is even harder. In a pay-to-play arena such as pay-per-click, it’s important that you don’t spend too much time working through the learning curve in order to avoid budget burn and maximize your profits/returns […]